ClickSend is an Australian business communications company providing a bulk messaging service for clients located globally. The company’s digital marketing strategy meant that they possessed large datasets containing rich customer behavioral insights and market trends. Data Mettle was contracted to perform a range of data analytics tasks on these datasets.

Some of the work completed include:

• Creation of data visualisation dashboards for monitoring and analysis of key performance metrics
• Diving deep into data to provide insights to answer critical business questions and support marketing decisions
• Statistical analysis and forecasting of trends
• Development of database scripts to support the calculation of marketing metrics